Amaze Holdings Inc. (NYSE American: AMZE) announced a partnership with BBR Music Group to launch merchandise storefronts for artists on the label's roster. The collaboration will use Amaze's print-on-demand infrastructure for artist merchandise sales.

The partnership covers BBR Music Group's labels including Broken Bow Records, Stoney Creek Records, and Wheelhouse Records. The storefront will offer apparel, accessories, and limited-edition items for fans while allowing artists to launch products without upfront inventory investments.

The initial rollout includes merchandise for artists Alexandra Kay, Atlus, Brantley Gilbert, Drake Milligan, Dustin Lynch, Frank Ray, John Morgan, Lainey Wilson, and Parmalee. The company stated opportunities exist to expand to other roster artists.

"Partnering with BBR Music Group validates Amaze's ability to support global music organizations at scale," said Aaron Day, Chairman and CEO of Amaze Holdings. "Our platform enables artists to quickly create and deliver high-quality merchandise that strengthens fan engagement while driving incremental revenue."

Amaze previously served as merchandise partner for the Outlaw Music Festival and announced partnerships with Jamvana and Loaded Dice Entertainment. The company cited projections showing the global music merchandise market reaching $13 billion by 2030.

Amaze describes itself as a creator-powered commerce company providing end-to-end merchandise solutions. The information was provided in a company press release.