Infosys (NYSE: INFY) announced a partnership with the Lawn Tennis Association to introduce AI-powered fan experiences during the LTA grass court season. The technology company will deploy its AI platform Infosys Topaz across multiple tennis tournaments.

The new features include the Infosys Match Center, which provides live scores, player statistics, and AI-generated commentary. The system offers personalized content based on user preferences and interactive fan polls during matches.

At the HSBC Championships at The Queen's Club, scheduled for June 6-21, 2026, Infosys will operate a Fan Zone featuring Rally, an AI-powered humanoid that interacts with visitors. The zone will also include VR Tennis, which allows fans to design virtual tennis stadiums using voice commands.

The Match Center combines tournament data with AI commentary generated by Infosys' proprietary models. The platform includes head-to-head player comparisons and real-time match statistics presented through data visualizations.

"Our partnership with Infosys is focused on making deep investments in elevating fan engagement with tennis in a digital-first world," said Chris Pollard, Managing Director of Commercial & Operations at LTA.

Sumit Virmani, Global Chief Marketing Officer at Infosys, stated that the partnership aims to create "experiences that are intelligent, personalized, and deeply engaging" for tennis fans worldwide.

The LTA governs tennis and padel in Great Britain, representing over 2.5 million members across more than 23,000 courts. Infosys operates in 63 countries and employs over 325,000 people globally.