Investing.com -- Perplexity AI Inc. is developing a platform that distributes artificial intelligence work between personal computers and cloud-based servers to address the growing demand for AI computing power.

The system functions as an air-traffic controller for AI tasks, deciding in real time which jobs can run locally on a PC and which parts require more powerful cloud servers, according to Perplexity Chief Executive Officer Aravind Srinivas. He announced the platform during the Computex conference in Taipei on Tuesday.

The platform aims to reduce computing costs for AI-enabled tasks, Srinivas said in a Bloomberg Television interview.

"You don't want all your compute centralized in servers and everything running through the largest models," he said. "You're already reading reports of how people are freaking out about their cost. Some people are spending half a billion dollars per month. What you actually want is for efficient value per watt per user."

Srinivas made the announcement alongside Intel Corp. CEO Lip-Bu Tan, whose company leads the market for PC processors. The platform works with other technology, including Nvidia Corp. processors, and Perplexity plans to remain "chip agnostic," Srinivas said.

The AI search company posted revenue growth from $100 million to $500 million, while headcount increased 34%, Srinivas wrote on X in April.

The growth from larger competitors such as OpenAI and Anthropic PBC has helped fuel Perplexity's expansion, Srinivas said.

"Every time any of the AI gets better, our unified system also gets better because we route across all of them," he said.