Prudential Financial Inc. (NYSE: PRU) announced the launch of Elevate, a retirement product suite designed for independent marketing organizations, expanding the company's retail annuity distribution channels.

The Elevate suite includes two fixed indexed annuities: the Elevate Accumulator Fixed Indexed Annuity and the Elevate Income Fixed Indexed Annuity. The products target the independent marketing organization channel, which represents a segment of the individual retirement marketplace.

According to the company, the new products broaden Prudential's addressable market by strengthening engagement with financial professionals who use independent marketing organization distribution to serve retirement investors. The Elevate suite builds on existing Prudential fixed indexed annuities and has been adapted for how independent marketing organization partners conduct business.

"The Elevate suite is an expansion of our core distribution strategy that nicely complements our continued leadership in wholesaled broker-dealer channels," said Scott Gaul, head of Individual Retirement at Prudential. "It reflects a clear focus and commitment to expanding advisor relationships and enabling long-term growth."

The launch expands Prudential's reach in the individual retirement market and opens relationships with financial professionals who provide protected accumulation and lifetime income solutions.

Prudential Financial manages approximately $1.6 trillion in assets as of March 31, 2026, with operations in the United States, Asia, Europe, and Latin America. The annuities are issued by Pruco Life Insurance Company, a Prudential Financial subsidiary.