Identiv Inc. (NASDAQ: INVE) announced the launch of ID-Pixels 3.0, a line of Bluetooth Low Energy smart labels designed for supply chain tracking and monitoring applications.

The battery-free labels are built on Wiliot's Gen3 integrated circuit and measure approximately 33 mm x 60 mm. The self-adhesive labels harvest energy from ambient Bluetooth and UHF signals, eliminating the need for batteries while enabling deployment across large numbers of items.

Each label contains a unique digital identifier and can capture data including location, temperature, humidity, and light conditions. The labels are designed for use across retail, logistics, pharmaceuticals, food, and smart packaging industries.

"Identiv was an early manufacturer of Wiliot-based BLE labels at scale, and ID-Pixels 3.0 builds on that foundation with a battery-free, cost-efficient solution for mass deployment," said Dr. Manfred Mueller, COO of Identiv. "Combining BLE, sensing, and a unique digital identity in a single label, it enables real-time visibility and condition monitoring across physical supply chains."

The labels integrate with Wiliot's Physical AI platform to convert sensor data into insights for applications including automated inventory tracking, shipment verification, asset tracking, and cold-chain monitoring.

Identiv has partnered with Wiliot since 2022 for manufacturing and supplying IoT Pixels technology. The ID-Pixels 3.0 represents the third generation of this collaboration, incorporating enhanced performance and sensing capabilities compared to previous versions.

"When we introduced our IoT Pixels, Identiv became an important part of the broader ecosystem bringing this technology to market," said Amir Khoshniyati, Vice President at Wiliot. "With the recently released Gen3 capabilities, coupled with our Physical AI platform, we're building on that collaboration to expand the availability of tags and strengthen the ecosystem."

The company stated its solutions are integrated into over 2 billion applications worldwide across various industries.