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Honeywell reveals new brand names ahead of aerospace spinoff

June 1, 2026 2:52 AM

Honeywell (NASDAQ: HON) announced the brand identities for its two businesses that will become independent public companies following a planned spinoff on June 29, 2026.

The automation business will retain the Honeywell name and operate as Honeywell Technologies, continuing to trade on Nasdaq under the ticker "HON." The aerospace division will become Honeywell Aerospace and trade under the new ticker "HONA" on Nasdaq.

Honeywell's current brand value is estimated at $18 billion, according to the company. Both new entities will draw on Honeywell's 140-year history while reflecting their focused strategies.

"Today marks another defining moment in our transformation into two independent, focused companies," said Vimal Kapur, Chairman and CEO of Honeywell. "Drawing on Honeywell's century-long legacy, these new brand identities honor our history while reflecting the bold vision and strategic focus that will define Honeywell Technologies and Honeywell Aerospace as standalone companies."

Honeywell Technologies will retain the iconic Honeywell red color as its anchor, alongside an expanded color palette and a modern "HT" monogram. The aerospace business will feature a distinctive sunrise orange color with a stylized "H" and "A" logo design.

Jim Currier, President and CEO of Honeywell Aerospace, stated that the new brand "reflects the precision, confidence and forward momentum that has defined the past century of innovation and trusted performance we have delivered for our customers and partners."

Honeywell Aerospace will host an investor day in Phoenix, Arizona, on June 3, 2026, while Honeywell Technologies will hold its investor day in New York City on June 11, 2026.

Under the separation terms, Honeywell Aerospace will retain rights to use the legacy Honeywell name for up to 75 years, according to the company statement.

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