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HIMS adds eight wellness partners to subscriber benefits program

May 28, 2026 12:02 PM

Hims & Hers Health Inc. (NYSE: HIMS) announced the expansion of its subscriber benefits program, adding eight new health and wellness partners to the existing offering.

The new partners include Natural Cycles, MyFitnessPal, Ladder, PVOLVE Studios, HelloFresh, Factor, Flo Health, Dexcom, and iFIT. These companies join existing partners Prenuvo and Eight Sleep, bringing the total number of benefit partners to 10.

The expanded program covers nutrition, fitness, women's health, metabolic monitoring, and connected wellness services. Benefits range from free trial periods to percentage discounts on various health and fitness applications and services.

Specific offerings include three months free access to iFIT's AI-powered fitness coaching, 15% off MyFitnessPal's Premium+ subscription, 11 free meals from HelloFresh, and 40% off Flo Health's women's health app subscription. The program also includes access to Stelo by Dexcom, an FDA-cleared glucose biosensor available without prescription.

"Healthcare is most powerful when your treatment, your data, your nutrition, and your fitness all work together toward the same goal," said Dheerja Kaur, Chief Product Officer at Hims & Hers.

The company stated that it does not profit from these benefits, with 100% of negotiated discounts passed directly to active subscribers. The benefits are available immediately to current Hims & Hers subscribers.

According to the company's statement, the program will continue to expand with additional partners across various health and wellness categories.

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