NewGenIVF Group Limited (NASDAQ: NIVF) executed a share purchase agreement to acquire a 2% equity interest in K25.ai for $2 million, valuing the AI-powered prediction market platform at $100 million. The company also secured exclusive agency rights for the platform across selected Asia-Pacific markets.

Under the agreement, NewGen has the right to increase its ownership to 10% on the same valuation terms. The company will serve as K25.ai's exclusive agency partner for promotion and marketing in permitted APAC markets through a three-year initial term with renewal options.

K25.ai operates a live-streaming platform that combines AI-assisted event generation with prediction market functionality. The platform is led by Andy Cheung, former chief operating officer of digital asset exchange OKEx and former chief executive officer of Groupon Hong Kong.

The partnership comes as prediction markets show growth potential. Media reports citing Bernstein research project prediction market volumes could reach $1 trillion by 2030, up from approximately $51 billion in 2025.

"Prediction markets are no longer a niche concept; we believe they are emerging as a next-generation layer of financial, informational and AI-enabled digital infrastructure," said Alfred Siu, founder and chief executive officer of NewGenIVF.

NewGen operates through three divisions: NewGenProperty for real estate development in the UAE, NewGenDigital for digital asset solutions, and NewGenSup for health products. The company's legacy business involves IVF services across Asia.

K25.ai is not offered to U.S. persons or users in Mainland China, Hong Kong, Macau or other restricted jurisdictions, according to the company statement.