Robinhood Markets Inc. (NASDAQ: HOOD) announced Wednesday that customers can deploy AI agents to trade stocks and make credit card purchases on its platform.

Users will create separate trading accounts from their primary accounts where AI agents can execute trades autonomously. The feature currently applies to equities trading, with plans to expand to derivatives, cryptocurrency and prediction markets.

The AI agents function as digital assistants that plan and make decisions independently, moving beyond simple chatbot responses. Customers can also provide agents access to virtual Robinhood Gold credit cards for automatic purchases, such as buying concert tickets or products when prices drop below specified thresholds.

"I think our audience right now is the early adopters of agents," said Abhishek Fatehpuria, vice president of product management for brokerage at Robinhood.

The company implemented controls including spending limits on agent-controlled credit card accounts and manual approval requirements for purchases. Robinhood executives stated they established sufficient guardrails to address concerns about agents operating outside intended parameters.

The launch comes as financial technology companies work to develop AI agents capable of executing real-world transactions. Visa introduced a platform in 2025 allowing users to delegate online shopping tasks to AI agents.

A Deloitte survey published in April found that only 21% of information technology and business leaders believe their organizations have mature governance models for agentic AI, highlighting concerns that adoption is outpacing monitoring capabilities.