Investing.com -- Alpha Modus, a vertical AI company focused on in-store shopper engagement, will announce an Adaptive Retail Intelligence Architecture (ARIA) platform on Wednesday, Investing.com has learned.

The platform, which will have an AI analysis engine powered by Anthropic’s Claude Sonnet 4.6, is expected to operationalize the company’s patent retail technology AI portfolio inside physical stores. It is currently being tested, with a view to moving towards commercialization.

According to information seen by Investing.com, the ARIA platform will not require any new hardware and is designed as a platform-as-a-service.

With artificial intelligence investments accelerating, the company believes the move comes at an opportune time, especially as retail remains largely without real-time intelligence infrastructure, which is a standard in online shopping.

Alpha Modus expects ARIA to close that gap, assessing signals from a retailer’s various outputs, including in-store cameras, Wi-Fi networks, digital signage, point of sale systems and loyalty platforms, and processing them through a real-time reasoning layer, routing decisions to in-store displays and kiosks, as well as devices at the shelf.

Furthermore, every consumer interaction is expected to be measured back to a transaction outcome through a closed-loop attribution layer.

For Alpha Modus, which holds a number of patents for in-store retail technology and has positioned itself as a leading consumer-facing IP firm, the move builds on its foundation of patents, resulting in a product that runs various capabilities in a closed-loop system.

As the platform advances towards commercial availability, the company expects evolutions and iterations to be built out and deployed. The company also sees some crossover between ARIA and its Alpha Cash financial services platform.