Upgrade to SI Premium - Free Trial

Bath & Body Works beats quarterly estimates on strong demand for 'affordable luxury'

May 27, 2026 7:36 AM

May 27 (Reuters) - Bath & ‌Body Works ​beat ​Wall Street estimates for first-quarter sales and profit on Wednesday, helped by strong ‌demand for its scented candles and personal care ⁠products, sending its shares up 14% in premarket trading.

• ‌Despite broader consumer softness, ‌demand for Bath & Body Works' products has remained resilient, as shoppers gravitate toward affordable indulgences such ​as home fragrances and self-care items — a modest "lipstick effect" that has helped support its core ⁠categories.

• Since February, the company began selling its products through Amazon ​as it looks to capture demand for "affordable luxury" from affluent young customers.

• Bath & Body ​Works posted first-quarter sales of $1.38 ‌billion, beating estimates of $1.36 billion, according to data compiled by LSEG.

• It ⁠logged an adjusted profit of 32 cents per share for the quarter ended May 2, above estimates of ⁠29 cents per share.

• The Ohio-based company maintained its full-year ​forecasts for net sales and adjusted profit.

• The company also said Eva Boratto will step down from her role ‌as chief financial officer, with Tom Javitch set to take over as ‌interim CFO, effective June 12.

• Boratto, has been ⁠appointed as the chief ‌financial officer for ​drug distributor Cencora .

(Reporting by Koyena Das in Bengaluru; Editing by Sahal Muhammed and Diti ‌Pujara)

Categories

General News Reuters

Next Articles