Kroger announces retirement of Tim Massa, Executive Vice President and Chief Associate Experience Officer
Massa to retire
Massa came to Kroger in 2010 following a 21-year career at The Procter & Gamble Company. He joined the company as Vice President of Talent Development, and in the next 16 years rose through a series of senior leadership roles, including Group Vice President of Human Resources and Labor Relations,
As Kroger's most senior human resources executive, Massa led the company's strategy across talent, leadership development, labor relations, total rewards, associate well-being and culture. He is widely credited with building one of the most respected people organizations in retail and shaping Kroger's "business-led, people-enabled" approach to talent management.
Massa was an early architect of Kroger's New Beginnings program, which creates pathways for hourly associates to build long-term careers and improve their lives through meaningful work. The program reflects a conviction that guided much of Massa's career – that talent exists everywhere and companies have a responsibility to help all people succeed.
Massa's tenure spanned some of the most consequential moments in Kroger's recent history. He guided the company's people response to the COVID-19 pandemic, helped author Kroger's Framework for Action and championed efforts to share Kroger's learnings from times of tragedy with other companies.
"Tim has been a relatable and trusted leader throughout his time at Kroger," said
He also worked closely with Kroger's Compensation and Talent Development Committee on executive compensation and Board of Directors on executive succession planning, ensuring the company has strong, ready leaders who are prepared to guide Kroger well into the future.
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Massa's influence extends well beyond Kroger. He will continue to serve on the Board of Directors for the CHRO Association, the National Academy of Human Resources Board of Trustees and the Center for Executive Succession Advisory Board at the University of South Carolina's Darla Moore School of Business. In 2024, Massa was named a Fellow of the National Academy of Human Resources, one of the highest honors in the HR profession. He was also recognized as one of Mogul's Top People Leaders for 2026.
Massa is a member of the Cincinnati Sports Commission Board, where he was co-sponsor of recruiting
"It has been the honor of my career to serve the associates at Kroger," said Tim. "I've been incredibly fortunate to spend my career with two of the most iconic companies in the world – both headquartered right here in
In retirement, Massa plans to continue developing leaders through executive coaching and board service, with a focus on values-based leadership, CEO succession planning and building cultures that support collaborative ways of working. He and his wife Lisa look forward to traveling and spending time with family and friends in
Massa will remain in his role through
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
