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Porch Group Launches Insurance in Michigan

May 20, 2026 7:45 AM

SEATTLE--(BUSINESS WIRE)-- Porch Group, Inc. (“Porch” or “the Company”) (NASDAQ: PRCH), a new kind of homeowners insurance company, today announced that Homeowners of America (“HOA”) has launched in Michigan, marking the 22nd state in which HOA operates.

This launch supports Porch’s broader strategy to expand distribution and drive premium growth and cash flow over time through its insurance platform.

“We’re pleased to bring HOA’s homeowners insurance offering to Michigan and expand our ability to serve independent agents and policyholders in another important market,” said Matt Ehrlichman, Founder and CEO of Porch Group. “This expansion is another step in executing our growth plan, extending the Reciprocal’s footprint while staying disciplined in underwriting.”

“Opening Michigan is a meaningful milestone for our team and for the agents we support,” said Efram Ware, President of Homeowners of America. “HOA is built around independent agents. We focus on being easy to work with, providing clear underwriting guidelines and target segments, and pairing strong product features and discounts with data‑driven insights that help agents win. We’re excited to start writing in Michigan and to grow alongside our agency partners.”

For more information, visit the HOA website at www.hoaic.com.

About Porch Group

Porch Group, Inc. is a new kind of homeowners insurance company. Porch's strategy to win in homeowners insurance is to deploy leading vertical software solutions in select home-related industries, provide the best services for homebuyers including important moving services, leverage unique data for advantaged underwriting, and provide more protection for policyholders. To learn more about Porch, visit ir.porchgroup.com.

ForwardLooking Statements

Certain statements in this release are considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the beliefs and assumptions of management. Although we believe that our plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, and assumptions. Generally, statements that are not historical facts, including statements concerning our financial outlook and guidance, possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believe,” “estimate,” “expect,” “project,” “forecast,” “may,” “will,” “should,” “seek,” “plan,” “scheduled,” “anticipate,” “intend,” or similar expressions. Forward-looking statements in this release include, but are not limited to, statements regarding Porch’s ability to expand distribution and drive premium growth and cash flow over time through its insurance platform.

Forward-looking statements are not guarantees of performance. You should not put undue reliance on these statements which speak only as of the date hereof. You should understand that the following important factors, among others, could affect our future results and could cause those results or other outcomes to differ materially from those expressed or implied in our forward-looking statements:

We caution you that the foregoing list may not contain all the risks to forward-looking statements made in this release.

You should not rely upon forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this release primarily on our current expectations and projections about future events and trends we believe may affect our business, financial condition, results of operations and prospects. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors, including those described above and elsewhere in this release. We disclaim any obligation to update publicly any forward-looking statements, whether in response to new information, future events, or otherwise, except as required by applicable law.

Investor Relations Contact:

[email protected]

Source: Porch Group, Inc.

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