Coty Inc. (NYSE: COTY) announced the relaunch of Marc Jacobs Beauty, a color cosmetics collection that will return to the market in 2026.

The collection includes eye, complexion, and lip products such as eyeliner, eyeshadow, lipstick, blush, mascara, bronzer, and highlighter. Products are priced from $26 to $42 in the United States and £22 to £35 in the United Kingdom.

Marc Jacobs designed the packaging, which features charm motifs including a daisy for complexion products, a star for eye products, and a heart for lip products.

"Marc Jacobs Beauty has been years in the making, and we could not be more proud to bring it to life," said Jean Holtzmann, Coty Chief Brands Officer Prestige. "This launch is a joyful, maximalist celebration of color and creativity."

Marc Jacobs stated: "We have had a long and successful partnership, working with Coty on fragrance and we are excited to do the same with beauty. I am not interested in one right way to look; beauty, like fashion, has always been a form of self-expression rooted in experimentation, play, and reimagining the familiar in new ways."

The collection will launch on MarcJacobs.com on May 28, 2026, followed by availability on the Sephora app on May 31. The products will be available on Sephora.com in the United States and Canada and Selfridges.com beginning June 1.

The brand will expand to travel retail locations in June at JFK International Airport and Palma de Mallorca Airport, before launching in Sephora stores across the United States, Canada, the United Kingdom, and Australia starting September 1, 2026.

Sephora Global Chief Merchandising Officer Priya Venkatesh called Marc Jacobs Beauty "one of the most anticipated relaunches in prestige beauty."