Western Union appointed Pedro Alegría as Vice President and General Manager for Mexico and Central America, the company announced. Alegría will oversee business and operations strategy in the region, focusing on digital innovation and growth initiatives.

Alegría brings more than 20 years of experience in financial services and digital payments, having held leadership roles at American Express, Santa Barbara Bank & Trust, Banco Azteca, and Banco Dondé. Most recently, he served as General Manager of Broxel USA, where he managed business strategy for the U.S. market and led development of digital financial products including payment solutions, remittances, and cross-border platforms.

The appointment supports Western Union's Beyond strategy, which aims to expand the company's services from remittances to a comprehensive financial services platform. "I assume this new role with the commitment to strengthen the customer experience, through digital evolution, the expansion of our omnichannel; and the development of new products and services that accompany people's financial needs," Alegría stated.

Alegría holds a degree in Business Administration and a Master's Degree in Innovation for Business Development from Tecnológico de Monterrey. He also completed a diploma program in Financial Technologies from UNAM, covering fintech, cryptocurrency, blockchain, and anti-money laundering topics.

The information is based on a company press release.