PNC Bank (NYSE: PNC) announced the hiring of Tim Ferriter as head of Product, Digital, and Growth within its Retail Bank division. Ferriter will report to Alex Overstrom, Head of Retail Banking, and will be based in Wilmington, Delaware.

In his new role, Ferriter will oversee the consolidation of Retail's Product Development, Product Management, Digital and Payments teams into a unified organization. The position focuses on delivering client experiences and accelerating growth initiatives.

Ferriter joins PNC from JPMorgan Chase, where he served as head of Digital with responsibility for the Chase mobile app, online banking platforms and consumer-facing AI strategy. During his tenure at JPMorgan, he led product teams overseeing customer acquisition platforms across the Consumer and Community Bank divisions.

"Tim is an accomplished leader with a strong track record of building innovative, data-driven digital and product experiences at scale," said Overstrom. "His breadth of experience across product, digital, AI and growth will help us continue to elevate how our clients interact with PNC across channels."

The appointment comes as PNC continues its investment in retail banking capabilities focused on client acquisition and digital product development. Ferriter brings experience in digital platforms, product development, growth strategies and artificial intelligence to his new position.

PNC Bank is a member of The PNC Financial Services Group, Inc., one of the largest diversified financial services institutions in the United States. The bank provides retail and business banking services, specialized corporate services, and wealth management across its network.