22nd Century Group launches Pinnacle Pure cigarettes at major retailers
22nd Century Group Inc. (NASDAQ: XXII) announced the launch of Pinnacle Pure, a tobacco and water style combustible cigarette, expanding its Pinnacle branded product portfolio. The company stated the product is expected to be sold through multiple top national retailers in the United States and over 2,000 locations.
The launch is planned for the second quarter of 2026, according to the company's press release. Pinnacle Pure will be introduced alongside the previously announced Pinnacle VLN expansion into 150 stores in metro New York and northern New Jersey on a similar timeline.
The new product joins 22nd Century's existing Pinnacle portfolio, which includes six styles of conventional cigarettes, two styles of VLN cigarettes, two styles of moist snuff, and multiple flavor offerings of cigarillos. The company's VLN cigarettes contain 95% less nicotine than traditional cigarettes.
"The launch of Pinnacle Pure is another strong step forward in the rapid buildout of the Pinnacle platform and a clear reflection of our ability to create, manufacture, and scale relevant tobacco products across major retail channels," said Larry Firestone, Chief Executive Officer of 22nd Century Group.
22nd Century Group, based in Mocksville, North Carolina, focuses on tobacco harm reduction through nicotine reduction products. The company uses proprietary non-GMO reduced nicotine tobacco plants developed through patented technologies that regulate alkaloid biosynthesis activities.
The information is based on a company press release.
