Investing.com -- Ford Motor announced Monday it will manufacture a compact version of its Bronco SUV at its Valencia, Spain plant starting in 2028, as part of a broader plan to introduce seven new vehicles in Europe by the end of 2029.

The expansion includes five passenger vehicles and two commercial models, Ford said at a dealer gathering in Salzburg, Austria. The passenger lineup will feature the Bronco, an electric hatch vehicle, a small electric SUV, and two multi-energy crossover models, all built in Europe for European markets.

Ford Pro, the company's commercial vehicle division, will launch the Ranger Super Duty pickup truck and Transit City electric van. The Ranger Super Duty offers a combined payload and towing capacity of 8 tonnes and can tow up to 4.5 tonnes.

The Bronco has not been sold widely in Europe. The model gained success in North America following its reintroduction.

Ford's European market share declined from nearly 9% in 2010 to less than 3% last year, according to the European Automobile Manufacturers' Association. The company previously discontinued models including the Fiesta and Mondeo, closed factories, and reduced its dealer network.

Jim Baumbick, President of Ford in Europe, said Ford Pro is the backbone of the company's European business. Ford Pro has led Europe's commercial vehicle market for 11 consecutive years based on S&P Global Mobility sales data.

Ford reported worldwide paid software subscriptions increased 30% to 879,000 in the first quarter of 2026, with gross margins above 50%. The company aims to generate 25% of Ford Pro earnings before interest and taxes from software and services.