Zeta Global (NYSE: ZETA) announced it has joined the Open Semantic Interchange, an open source initiative led by Snowflake to create a universal specification for standardizing fragmented data definitions across enterprise systems.

The initiative aims to establish a vendor-neutral semantic model specification that provides consistent metrics and definitions across dashboards, notebooks, and machine learning models. OSI brings together companies from business intelligence, data governance, data engineering, artificial intelligence, financial services, and manufacturing sectors.

The standardization effort addresses fragmented data definitions that can undermine enterprise AI and analytics systems. By creating a common format for semantic metadata exchange, the initiative seeks to accelerate adoption of AI and business intelligence tools while reducing operational complexity.

"AI is only as effective as the data it can trust," said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global. "By aligning on a common foundation for how business metrics are defined and shared, we can help customers unlock more consistent insights and better outcomes across their marketing and data ecosystems."

For Zeta's enterprise customers, OSI adoption means their Zeta Marketing Platform data and insights can integrate more seamlessly with other data and AI tools in their technology stack, according to the company's statement.

Josh Klahr, Director of Analytics Product Management at Snowflake, stated that the collaboration establishes "a unified, vendor-neutral standard for semantic data, ensuring clarity and consistency across the entire ecosystem."

The Open Semantic Interchange operates as a community-driven standard for semantic model sharing, designed to ensure business metrics and definitions remain consistent and interoperable across different platforms and tools.