YY Group Holding Limited (NASDAQ: YYGH) announced it has become an associate member of the Singapore Hotel Association, the national industry association for Singapore's hotel sector.

The Singapore Hotel Association represents 173 hotels, comprising approximately 80% of Singapore's licensed hotel room inventory. The association focuses on industry policy, standards, and workforce development in the hospitality market.

As an associate member, YY Group will participate in the association's member activities, including seminars, workshops, mini exhibitions, the annual Hospitality Exchange conference, and the annual general meeting. The company will also have opportunities to sponsor educational sessions for hotel members on workforce solutions, intelligent infrastructure, and automation technologies.

"Singapore is home to one of the most demanding and forward-looking hospitality markets in the world, and SHA sits at the center of it," said Mike Fu, Chief Executive Officer of YY Group. "Joining as an Associate Member deepens the relationships we have built with the hotel community we already serve and creates new touchpoints to listen, contribute, and shape conversations around hospitality workforce solutions, technology, and operational excellence."

YY Group describes itself as an AI-native workforce management platform and integrated facility management provider, headquartered in Singapore and operating across Asia. The company's workforce solutions platform, YY Circle, serves clients in hospitality, food and beverage, retail, and other service sectors.

The information is based on a company press release statement.