• Campaign launches with a Walmart community event and food drive in Clovis, CA on May 14
• Additional food collection will take place at Luke Bryan Farm Tour stops in Clovis (May 15) and Elk Grove, CA (May 16)
• Fans can support local food banks by donating canned goods and non-perishable food items at all events, helping expand access to food and nutrition in rural communities

WHIPPANY, N.J.--(BUSINESS WIRE)-- Bayer and country superstar and five-time Entertainer of the Year Luke Bryan today launched their 2026 campaign to expand access to food and nutrition in rural America, with Bayer donating 1 million meals* through Feeding America®. The campaign kicks off May 14–16 in California with a Walmart community food drive in Clovis, followed by additional food collection at Farm Tour stops in Clovis and Elk Grove. In partnership with Central California Food Bank and Sacramento Food Bank & Family Services, fans can donate non-perishable food items at designated drop-off locations at each event. Participants will be eligible to win prizes, including VIP upgrades to Farm Tour shows.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513232358/en/

Bayer Partners with Luke Bryan to Donate 1 Million Meals Through Feeding America® to Expand Access to Food and Nutrition in Rural Communities

Key Facts

• Bayer returns as presenting sponsor of Luke Bryan’s Farm Tour, continuing a long-standing partnership supporting Feeding America®.
• Bayer will donate 1 million meals through Feeding America® as part of the 2026 initiative to improve access to food and nutrition in rural communities.
• The partnership has contributed more than 11 million meals to Feeding America member food banks since 2015.
• In 2025, the campaign collected more than 16,000 pounds of food – equivalent to approximately 13,300 meals – and contributed an additional $5,000 to each partner food bank.
• Campaign activations will take place May 14–16, 2026 in Clovis and Elk Grove, California, including a Walmart community event and Farm Tour stops.
• Fans can donate canned goods and non-perishable food items at all events to support local food banks.
• One A Day®, a Bayer brand, is part of the campaign, reinforcing the importance of access to essential vitamins and nutrition.
• This initiative is part of Bayer’s broader effort to expand access to food and nutrition in underserved communities.

“Farm Tour has always been about showing up for the communities and farmers that feed this country,” said Luke Bryan. “Being on working farms, alongside farmers and their families, reminds you what really matters – and partnering with folks like Bayer and Feeding America who share that respect for agriculture makes those nights even more meaningful.”

“Food insecurity in rural communities often limits access to affordable, nutritious food,” said Charles Blazevich, Senior Manager, Corporate Partnerships, Feeding America®. “Support from partners like Bayer and Luke Bryan helps strengthen the network of local food banks and meal programs working to connect neighbors with the food and resources they need.”

“Bayer is proud to partner with Luke Bryan to help improve access to food and nutrition in rural communities,” said Beth Roden, Senior Vice President and Head of Communications, Bayer North America. “By supporting local food banks and meal programs, this initiative builds on our longstanding relationship with Feeding America to help address the evolving needs of the communities we serve.”

Where and When the Campaign Takes Place

1. Clovis, CA – Community Event and Food Drive (May 14, 2026)

• Location: Walmart parking lot (1185 Herndon Ave, Clovis, CA)
• Time: 3:00–6:00 p.m.
• Partner: Central California Food Bank
• Activity: Community event and food drive

Event highlights include:

• Live music by Rocco Gorelik
• Introduction of a limited One A Day® x Luke Bryan Men’s and Women’s Multivitamin, available exclusively at Walmart beginning in July
• Complimentary food provided by local Fresno food truck caterer Gastro Grill
• Photo opportunities
• Bayer’s Science Delivers mobile experience

2. Clovis, CA – Farm Tour Stop and Food Drive (May 15, 2026)

• Location: Owens Mountain Parkway/ Highway 168 area, Clovis, CA
• Activity: Food drive at the Luke Bryan Farm Tour stop
• Partner: Central California Food Bank
• Purpose: Support local food bank and families across the Fresno region

3. Elk Grove, CA – Farm Tour Stop and Food Drive (May 16, 2026):

• Location: Mahon Ranch in Elk Grove, CA
• Partner: Sacramento Food Bank & Family Services
• Activity: Food drive at the Luke Bryan Farm Tour stop
• Purpose: Support local food bank and families across the Sacramento region

Additional Community Activities and Partnerships
As the U.S. marks 250 years, Bayer, Luke Bryan and the Future Farmers of America (FFA) are teaming up for the 2026 FFA “Spirit of 1776” CAN DO Challenge. FFA chapters across California will create structures using canned goods, which will then be donated to local food banks. Entries will be judged by local military personnel, with prizes including a $5,000 grant and Farm Tour-related experiences.

Bayer will also highlight the role science has had in improving lives over the past 250 years. Bayer’s Science Delivers mobile experience will appear at the Clovis community event and California Farm Tour stops as an educational activation showcasing how science has strengthened communities.

One A Day®, a Bayer brand, will introduce a limited One A Day® x Luke Bryan Men’s and Women’s Multivitamin in an Americana design, available exclusively at Walmart beginning in July.

Why Rural Food Access and Nutrition Matter
Access to food and nutrition remains a growing challenge across the United States:

• 48 million people in the U.S. face food insecurity, including 14 million children**
• Many rural communities face increased challenges accessing affordable, nutritious food
• Food insecurity often includes limited access to nutrient-rich food, not just enough food
• Rising food prices and economic pressures continue to increase demand for food assistance

How to Participate

• Bring canned goods and non-perishable food items to designated collection points at community events and Farm Tour stops.
• For tickets and tour information, visit LukeBryan.com and https://www.lukebryan.com/farm-tour-2026.
• Learn more about Bayer’s Farm Tour initiative: https://www.bayer.com/en/us/farmtour.
• To support Feeding America®, visit https://give.feedingamerica.org/.

FAQs

What is Bayer’s partnership with Luke Bryan?
Bayer and Luke Bryan are partnering on a 2026 campaign to improve access to food and nutrition in rural communities, including a donation of 1 million meals* through Feeding America®.

How can fans participate?
Fans can donate canned goods and non-perishable food items at a Walmart community event and Farm Tour stops in California from May 14–16.

Where are the campaign events taking place?
Campaign activations will take place in Clovis and Elk Grove, California, including a Walmart community event and Luke Bryan Farm Tour stops.

What is the goal of the campaign?
The campaign aims to expand access to food and nutrition in rural communities by supporting local food banks and encouraging community participation through food donations.

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2025, the Group employed around 88,000 people and had sales of 45.6 billion euros. R&D expenses amounted to 5.8 billion euros. For more information, go to www.bayer.com.

Find more information at www.bayer.us.

*$1 equals at least 10 meals secured by Feeding America on behalf of member food banks
**Feeding America “Hunger in America”

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer AG is a holding company with operating subsidiaries worldwide. References to “Bayer” or “the company” herein may refer to one or more subsidiaries as context requires.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260513232358/en/

Contact for media inquiries:

Brian Leake

Director, External Communications

314-370-3285

[email protected]

Nicole Hayes

Director, External Communications

201-421-5268

[email protected]

Source: Bayer