PubMatic Inc. (NASDAQ: PUBM) announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead the company's go-to-market strategy in the Canadian market and oversee relationships with buyers, agencies, and publishers while driving adoption of PubMatic's product suite.

Anand will report to Alan Fontevecchia, VP, Head of LATAM & Canada. The appointment represents PubMatic's effort to establish a dedicated presence in Canada, according to the company's press release statement.

Anand brings more than 14 years of experience in the Canadian advertising technology market. She joins from TripleLift, where she served as Country Manager for Canada, overseeing national strategy and operations while expanding partnerships with programmatic buyers and media owners.

In her new role, Anand will focus on Canadian market growth across PubMatic's product portfolio, including AgenticOS, Activate, Connect, and data and curation capabilities spanning connected TV, mobile app, and web environments.

The appointment comes as PubMatic reports that supply path optimization relationships account for more than 50% of total platform activity worldwide. The company states that its AgenticOS platform operates autonomous campaigns across independent agencies, scaled buying platforms, and global brands.

"Canada is a priority for us. We're growing in the region, with the full commitment and weight of our platform, and Sabrina is the right person to lead that effort," said Fontevecchia in the press release.

PubMatic operates as an advertising technology company that connects buyers, publishers, data partners, and commerce media networks through its programmatic advertising platform.