Saucony appointed Wendy Kula as chief marketing officer, the running brand announced. Kula will lead the company's global marketing organization and oversee brand marketing, digital marketing, creative, and go-to-market strategy.

Kula brings more than 20 years of experience in sports and consumer brand marketing. She most recently served as vice president of women's brand marketing, North America, at Nike, where she led campaigns across sport, running, and training segments.

"Wendy is a modern brand leader who understands how to build relevance with today's runner while honoring what makes a performance brand credible," said Rob Griffiths, President of Saucony. "She brings a strong point of view on culture, community, and storytelling, along with the ability to translate insight into action."

In her new role, Kula will partner with product, sales, and direct-to-consumer teams to support growth across performance and lifestyle product lines. She previously held senior marketing positions at Aerie and MISSION, where she focused on inclusive storytelling and community engagement.

Kula is a former Stanford University lacrosse player. At Saucony, she will shape how the brand presents itself across performance running, lifestyle, and cultural segments.

Saucony is a division of Wolverine World Wide, Inc. (NYSE: WWW), which designs and markets branded casual footwear and apparel. The company was founded in 1898 and operates globally across approximately 170 countries and territories.