JAKKS Pacific launches DC fashion doll line with Walmart exclusive
JAKKS Pacific Inc. (NASDAQ: JAKK) announced the release of a new fashion doll collection featuring DC characters in collaboration with Warner Bros. Discovery Global Consumer Products. The collection will be sold exclusively at Walmart stores and Walmart.com this month.
The line includes four 11-inch collector dolls representing Harley Quinn, Poison Ivy, Catwoman, and Supergirl. Each doll features 11 points of articulation, rooted hair, and character-specific outfits and accessories designed for both display and play purposes.
"In collaboration with Warner Bros. Discovery Global Consumer Products, we created this collection that allows us to celebrate the individuality and visual impact of these beloved DC characters," said Dominick Lisi, Senior Vice President of Marketing at JAKKS Pacific.
Each doll is priced at $39.97 and targets DC fans, collectors, and adult consumers. The company indicated this represents the first in a series of upcoming collections featuring Warner Bros. characters and franchises, with additional releases planned throughout the year.
The dolls are designed to capture the distinctive styling of each character, from Supergirl's heroic appearance to Harley Quinn's aesthetic, Poison Ivy's nature-themed design, and Catwoman's sleek look. The collection aims to appeal to both children and adult collectors.
JAKKS Pacific, headquartered in Santa Monica, California, designs and manufactures toys and consumer products globally, managing licensed and proprietary brand portfolios, according to the company's press release.
