Inuvo Inc. (NYSE American: INUV) announced three leadership appointments to support its IntentKey AI media platform operations, according to a company statement.

The artificial intelligence-driven advertising technology company named Savannah Westbrock as Vice President of Commercial Strategy & Growth, Eric Tilbury as Vice President of Programmatic Ops & Solutions Engineering, and Katie Cooper as Head of Brand and Communications.

Westbrock will lead new business initiatives and strategic partnerships for the IntentKey platform. Tilbury will oversee programmatic strategy and execution while scaling activation capabilities. Cooper will handle brand strategy and market positioning.

"As we scale IntentKey, execution across growth, activation, and market positioning have to move in sync," said CEO Rob Buchner. "These leadership additions strengthen how we bring our AI to market by connecting demand, decisioning, and narrative with greater speed and clarity."

The appointments are part of a go-to-market strategy under Buchner that aims to integrate new business development, media execution, and market positioning functions.

Inuvo's IntentKey technology identifies customer engagement based on real-time media consumption, with models that refresh every five minutes. The company states its system can predict purchase intent 24 hours before traditional programmatic systems respond to buying signals.