Madison Square Garden Entertainment Corp. (NYSE: MSGE) announced a multi-year partnership with Kalshi, naming the prediction market platform as an official partner of Madison Square Garden. The agreement includes renaming the venue's sixth-floor concourse to the Kalshi Concourse.

The partnership integrates Kalshi throughout the customer experience at The Garden, with visibility through digital boards, LED signage in the venue bowl, and the iconic marquee on Seventh Avenue. Kalshi will also maintain a presence across MSG Networks through advertising integrations and branded content.

"As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden," said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment.

The Kalshi Concourse serves as the main site for merchandise and concessions at MSG, accessed by thousands of guests at every event. The concourse houses premium vendors, bars, refreshment options, and "Defining Moments" exhibits that display archival imagery and memorabilia from MSG's history.

Kalshi will create interactive digital activations on the concourse to engage with the millions of fans who attend events at MSG each year. The partnership covers concerts and comedy events at The Garden.

Founded in 2018, Kalshi operates as a regulated prediction market platform in the United States. Madison Square Garden hosts hundreds of events annually and regularly ranks among the highest-grossing entertainment venues of its size on Billboard and Pollstar charts.