Marcus Theatres, a division of Marcus Corporation (NYSE: MCS), announced the promotion of Rob Novak to executive vice president of operations and food and beverage.

Novak has worked at the company for 29 years, beginning his career at the Marcus Theatres Addison location. He served as general manager of theatres in Elgin and Orland Park, Illinois, before moving into food and beverage roles. He was promoted to director of concessions in 2013, vice president of food and beverage in 2015, and senior vice president of operations and food and beverage in 2022.

In his previous role, Novak oversaw concession and food and beverage operations across the circuit's 77 locations in 17 states. He played a role in launching BistroPlex, an in-theatre dining concept, and helped integrate Movie Tavern into the Marcus Theatres portfolio following its 2019 acquisition.

"Rob's extraordinary 29-year career with Marcus Theatres reflects a rare combination of dedication, leadership, and deep institutional knowledge," said Jeff Tomachek, president of Marcus Theatres.

Novak served as president of the Entertainment Food and Beverage Association from 2023 through 2025 and currently chairs the organization's board. He received the Bert Nathan Memorial Award from the National Association of Concessionaires in 2022. Novak holds a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign.

Marcus Theatres operates 975 screens at 77 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. The company describes itself as the fourth-largest theatre circuit in the United States.