Gray Media Inc. (NYSE: GTN) appointed Nicole Lewis as general manager and director of sales for KBTX, the CBS affiliate in Bryan-College Station, Texas, effective May 4.

Lewis brings more than 30 years of media sales experience to the role. She most recently served as sales manager at WKMG (CBS) in Orlando, where she managed a nine-person team and oversaw linear and digital revenue programs.

Prior to WKMG, Lewis held the position of vice president and general sales manager at FOX in Houston, leading go-to-market planning and multi-platform revenue operations. She previously worked in director of sales roles at NBC in Charlotte and FOX in Greensboro.

Gray Media operates 118 full-power television markets reaching approximately 37% of US television households. The company owns 80 markets with top-rated television stations and 100 markets with the first or second highest rated television station in average all-day ratings across 117 markets measured by Nielsen in 2025.

The Atlanta-based multimedia company also owns 47 Telemundo affiliate markets and Gray Digital Media, along with video production companies including Raycom Sports, Tupelo Media Group, and PowerNation Studios.