Massimo Group (NASDAQ: MAMO) announced the launch of pre-orders for its new Sentinel 770 HVAC utility terrain vehicle, adding to its climate-controlled UTV lineup priced below $20,000.

The Garland, Texas-based company said the Sentinel 770 HVAC builds on its previously introduced Sentinel 570 HVAC model. Both vehicles feature fully enclosed cabins with integrated heating and cooling systems, dual touchscreen displays, and remote cabin pre-conditioning capabilities.

Massimo expects its Sentinel product line to generate approximately $10 million in revenue in 2026, based on current dealer orders and market interest, according to a company statement. The Sentinel product line did not contribute meaningful revenue in the prior year as it represents a new extension of the company's vehicle manufacturing platform.

"The Sentinel 570 HVAC helped validate demand for premium, climate-controlled UTVs at a more accessible price point, and the launch of the Sentinel 770 HVAC gives our dealers another compelling product to serve both consumer and commercial buyers," said Chief Executive Officer Quenton Petersen.

The company positions the Sentinel Series to target a market gap by offering factory-integrated HVAC systems at price points below $20,000, compared to comparable vehicles from other manufacturers that are often priced above $30,000. The vehicles target commercial operators, municipalities, agricultural users, and fleet buyers.

The Sentinel 770 HVAC is expected to be available for delivery later this month. The cooling system can operate using AGM or lithium battery configurations, allowing hours of operation without immediate charging. Massimo has secured initial dealer orders for the new model.

The company said it has observed increasing interest from fleet buyers seeking all-weather mobility platforms for consistent use across varying environmental conditions.