Perfect Corp. (NYSE: PERF) announced a partnership with Pegasus Tech Ventures and Startup World Cup for a Silicon Valley hackathon focused on retail technology development. The online competition runs through May 7, 2026, with winners announced at the Computer History Museum in Mountain View, California.

The hackathon invites developers and startups to build retail experiences using Perfect Corp.'s AI and augmented reality API suite. Participants can access technologies including AI skin analysis, virtual try-on for beauty and fashion products, personalized product recommendations, and generative AI text-to-image creation.

Perfect Corp. will award $2,500 in total prize money, with first place receiving $1,500 and second place receiving $1,000. The company provides 1,000 free API units to all participants for development purposes.

"We are thrilled to partner with Pegasus Startup World Cup again to empower the next wave of innovators building the future of retail," said Alice Chang, founder and CEO of Perfect Corp. "Modern consumers expect immersive, personalized, and intelligent shopping experiences."

Perfect Corp. describes itself as a provider of AI and AR technology for beauty and fashion applications. The company's YouCam suite of applications has recorded over 1.1 billion downloads globally and serves more than 800 brand partners.

Startup World Cup operates regional pitch competitions across six continents, with winners advancing to a grand finale event in San Francisco that features a $1 million investment prize.