Buyerlink, an online auction marketplace for performance-based marketing, announced it secured a $40 million senior secured credit facility with California Bank & Trust, a division of Zions Bancorporation (NASDAQ: ZION).

The Walnut Creek, California-based company said the new credit facility enhances its financial flexibility and strengthens its capital structure to support continued growth.

"This financing provides additional balance sheet flexibility and supports our long-term growth strategy," said Payam Zamani, founder and CEO of One Planet Group, Buyerlink's parent company. "We're pleased to partner with California Bank & Trust as we continue to invest in and strengthen our leadership in the AI-driven ad tech space."

Jaime Keane, senior vice president of Commercial Banking Group at California Bank & Trust, said the bank was impressed with Buyerlink's continued growth through organic expansion and strategic acquisitions.

According to the press release, Buyerlink has grown to over $125 million in revenue over recent years while generating what it describes as industry-leading EBITDA. The company has built a presence in the automotive sector, generating more than one million buyer leads monthly, and also serves real estate, home services, insurance and legal industries.

Buyerlink operates an auction marketplace that conducts millions of auctions monthly using what it calls patented technology. The platform uses machine learning to optimize performance for buyers and sellers across multiple sectors including automotive, home services, insurance, legal, real estate and solar.

The company is owned by One Planet Group, a private equity firm that owns online technology and media businesses.