Investing.com -- SAP SE (NYSE: SAP) is planning to expand access to its artificial intelligence solutions to customers who have not migrated their systems to its cloud services, according to people familiar with the matter cited by Bloomberg.

SAP's management intends to announce the offering at its Sapphire sales conference next week in Orlando, Florida, the people said. The company will add AI tools for clients who use its ECC product, one of SAP's core on-premise platforms that offers financial planning, sales and human resources functions, the people said.

Chief Executive Officer Christian Klein is refocusing the software company around AI as it works to get customers to adopt the new technology and to keep AI firms from taking market share. That urgency has forced SAP to rethink its previous policy of offering the AI tools exclusively to cloud customers and as an incentive to on-premise clients who had not yet moved their systems to the subscription service.

Some clients and resellers have criticized the company's early AI tools. Klein has said he plans to change SAP's pricing model and will build specialist teams to help customers adopt the tools faster.

SAP's share price has been pressured recently on concerns about how traditional enterprise software businesses will compete with new tools created by AI companies. AI leaders such as Anthropic are releasing tools that automate tasks previously done with older subscription software.