JPMorgan Chase & Co. (NYSE: JPM) announced enhancements to its banking products and services targeting young adults ages 18-24 and customers new to banking. The changes are based on research and customer feedback about how this demographic manages money and builds credit.

Chase conducted a survey revealing that 49% of young adults consider both strong mobile tools and in-person access equally important. The research found that 64% say they cannot build savings or rely on financial support to make ends meet, while 43% prioritize ATM access when choosing a bank.

"Young adults are telling us exactly what they want from their bank: make it easy, keep it safe and be there when it matters," said Matt Gromada, head of emerging growth segments at Chase.

The bank expanded its Secure Banking checking account features, including no overdraft fees and direct deposit up to two days early. Chase extended the monthly service fee waiver to all customers ages 17-24 for both Secure Banking and Chase Savings accounts. The bank also introduced a new mobile app experience designed with input from customers ages 18-24.

Steve Goodman, head of product for Chase consumer banking, noted that nearly 30 million young adults are new to banking and only about 40% are enrolled in school.

Chase operates more than 5,000 branches and nearly 15,000 ATMs nationwide. The bank serves approximately 87 million consumers and 7.5 million small businesses. As of March 31, 2026, JPMorgan Chase reported assets of $4.9 trillion and $364 billion in stockholders' equity.

The bank is expanding financial education through Chase Money Skills and in-person workshops led by Community Managers in local communities.