Ooma Inc. (NYSE: OOMA) announced the launch of MyPhone, a landline phone service designed for children whose parents want to delay smartphone use. The product is available on Walmart.com for $79.99 and will expand to Walmart stores nationwide by fall 2026.

The service costs $7.99 per month plus taxes and fees. MyPhone includes safety features such as trusted circle calling that allows calls only between approved contacts, quiet hours that block calls during designated times, and screen-free communication without apps, texts, or internet browsing.

Additional features include unlimited calling across the United States, Canada and Mexico, address-based 911 service that provides the home address to emergency responders, and emergency alerts that notify parents via text or email if 911 is called. The system also offers online call logs for parents to monitor incoming and outgoing calls.

Each MyPhone bundle includes an Ooma base station and a home phone available in multiple colors including white, black, pink, blue and green. The system connects through Wi-Fi and can be installed in minutes, according to the company.

"There's a growing body of research suggesting that delaying smartphone use can be beneficial for younger children," said Jim Gustke, senior vice president of marketing at Ooma. "Kids get the freedom to call friends and grandparents, while parents rest assured their child's phone is designed to keep them safe."

The service operates on Ooma's cloud-based home phone platform used by households across North America. MyPhone is also available through MyPhone.com and Ooma.com.