Genius Sports Limited (NYSE: GENI) announced a technology partnership with Liga MX to deploy its GeniusIQ data and AI platform across every stadium in Mexico's top soccer league.

The platform will provide real-time advertising capabilities, broadcast enhancements, officiating tools and performance analytics. GeniusIQ combines tracking data, video and insights to power various applications during live matches.

Liga MX has implemented Genius Sports' Semi-Automated Offside Technology for the 2026 Clausura season. The system automatically detects potential offside incidents and provides 3D renders showing offside decisions within seconds. The same technology operates in the Premier League and Belgian Pro League.

The Moment Engine feature enables sponsors to activate real-time advertising around specific game events such as goals, saves or substitutions. This technology currently operates in the NFL and NBA.

Broadcasters will receive augmented content including real-time statistics such as shot speeds, player names, pitch maps and tackle counts integrated directly into live broadcasts.

Liga MX teams will access Performance Studio, an analytics platform that includes ProView3D technology allowing coaches to review match situations from players' perspectives.

"At Liga MX, we are very happy to close this partnership with Genius Sports, as it represents a significant step in elevating our competition to the standards of the world's leading leagues," said Edgar Martínez, VP of Content at FMF.

Sean Conroy, EVP North America at Genius Sports, stated that Liga MX is "the most-watched soccer league in the United States and a growing force in North American sport."

The information comes from a company press release statement.