Gatorade Unveils "Body of Science" - a Multi-Year Research Commitment to Help Close the Gap in Women's Hydration Science Across Life Stages
Thousands of Women Will Participate in Gatorade's "Body of Science" to Deliver New Research Findings and Dynamic Solutions for Women Inside and Outside of Sport
Key Takeaways:
- Only 6% of global sports science research focuses exclusively on women¹, leaving women without science-backed answers on what their bodies actually need.
- 65 million women report feeling that dehydration negatively impacts their overall health, mood, focus, and energy.2 Most lack science-backed guidance built for their bodies.
- Gatorade's "Body of Science" will study women's hydration and nutrition needs across all life stages inside and outside of sport — including the menstrual cycle, pregnancy, and perimenopause. 500 women have already participated in early research.
Venus Williams is the first ambassador for "Body of Science," ensuring that science designed for women becomes the standard, not the exception.- Women across the
U.S. can participate in "Body of Science" research through the GSSI Labs app and earn points-based gift card rewards on Gatorade.com.
In a world obsessed with women's bodies, we know surprisingly little about them. Only 6% of global sports science research focuses exclusively on women¹. That critical knowledge gap leaves women without science-backed answers about what their bodies actually need. Decades of research have assumed women's physiology mirrors men's. The result is science designed for half the population and applied to all of it.
Gatorade Sports Science Institute: Four Decades of Hydration and Nutrition Research
GSSI has conducted hydration and nutrition research on thousands of athletes. The institute has authored hundreds of peer-reviewed studies and shaped Gatorade product innovation across the portfolio. With "Body of Science," GSSI is applying that expertise to close the women's research gap.
"For over four decades, GSSI has been committed to understanding hydration and nutrition science," said Dr.
Setting the Standard:
"This work is so important because it's not just about me, it's about the women who come after me," said
"Body of Science" is a continuation of Gatorade's Fuel Tomorrow platform, focused on fueling opportunities in sport and beyond. Women across the
1 Source: Cowley, E. S., Olenick, A. A., McNulty, K. L., & Ross, E. Z. (2021). "Invisible Sportswomen": The Sex Data Gap in Sport and Exercise Science Research. Women in Sport and Physical Activity Journal, 29(2), 146-151
2 Source: Murphy Research, Dehydration Claims Study,
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the active person's journey. This integrated system of brands is built on Gatorade's 61-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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