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Morgan Stanley Upgrades TKO Group Holdings (TKO) to Overweight

April 30, 2026 4:07 PM
(Updated - April 30, 2026 4:09 PM EDT)

Morgan Stanley analyst Sean Diffley upgraded TKO Group Holdings (NYSE: TKO) from Equalweight to Overweight with a price target of $225.00 (from $215.00).

The analyst comments "Upgrading TKO to OW: One-Two Punch: High visibility with multi-year media rights deals for the UFC and WWE provide a solid foundation (~80% of revs are contracted), while we see inexpensive call options around partnerships (path to $1.2bn by 2030 from ~$700mn today, see Exhibit 14 ), site fees (path to ~$420mn from ~$240mn today, see Exhibit 15 ) and Boxing (could Zuffa JV with Saudi’s Sela be as big as UFC someday?). TKO has best-in-class EBITDA margins approaching 40% this year and strong FCF conversion (>60%), underscoring good cost discipline with low-single digit core direct opex growth at UFC/WWE. While OnLocation can be volatile, we are expecting +$75mn of adj EBITDA from the World Cup in the US (starting June 11). We have >20% upside to our $225 PT, which reflects ~20x EV/ EBITDA or ~28-29x FCF/sh. We are ~2% ahead of consensus on FY27 adj EBITDA at ~$2.5bn."

For an analyst ratings summary and ratings history on TKO Group Holdings click here. For more ratings news on TKO Group Holdings click here.

Shares of TKO Group Holdings closed at $183.71 yesterday.

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