Seasonal solutions combine consumer appeal with easy execution

TEMPLE, Texas--(BUSINESS WIRE)-- McLane Company, Inc., one of the largest distributors in America and an industry-leading partner to the biggest retail and restaurant brands, today announced the launch of its “100 Days of Summer” promotional campaign, a curated selection of seasonal food and beverage offerings designed to help convenience retailers maximize summer sales opportunities.

As road trips remain the dominant form of summer travel—accounting for travel plans for more than 60% of Americans—consumer demand for fresh, convenient food options along the journey continues to rise. Curated by McLane Fresh, “100 Days of Summer” gives retailers a simple way to build grab-and-go offerings with a mix of ready-to-sell favorites and seasonal products that help increase sales and encourage repeat visits with minimal execution lift.

“Summer is one of the most important selling seasons for convenience stores, and we’re always providing innovative solutions to help our customers capture that demand,” said Michelle Patterson, vice president of marketing and communications for McLane. “Our ‘100 Days of Summer’ campaign features proven products, strong merchandising and turnkey solutions that create an engaging in-store experience.”

“100 Days of Summer” includes a range of featured products designed for convenience and strong consumer appeal, including:

• Prendisimo Duo Slice Pizza — A flexible, two-slice format delivering popular flavors like cheese, pepperoni and meat lovers.
• HiBird™ Chicken with Mike’s Hot Honey® — A trending sweet-heat offering from HiBird, McLane’s premium chicken program designed for convenience stores.
• Cake Pops — Bite‑sized, grab‑and‑go treats in craveable flavors like birthday cake, cookies n’ cream and chocolate, designed to drive impulse purchases.
• Café Bustelo® Espresso Style Coffee and HERSHEY’S® Cold Brew Mocha Latte — Ready‑to‑drink beverages backed by strong brand recognition that pair seamlessly with food items and drive easy add‑on purchases.
• King’s Hawaiian® Sliders — Premium, handheld sandwiches ideal for grab-and-go occasions

Retailers placing qualifying orders by Memorial Day can opt to receive point‑of‑purchase (POP) assets, such as branded signage and merchandising pieces designed to boost in‑store visibility. To learn more about McLane's 100 Days of Summer, visit mclaneco.com/100-days-of-summer.

About McLane

Founded in 1894, McLane Company Inc. is one of the largest distributors in America, serving convenience stores, mass merchants, and chain restaurants. As an industry-leading partner to the biggest retail and restaurant businesses, McLane buys, sells, delivers, and serves the world’s most beloved brands. With headquarters in Temple, Texas, McLane has more than 80 distribution centers across the country, employs approximately 25,000 teammates, and delivers to nearly every zip code in the US. McLane is a wholly owned subsidiary of Berkshire Hathaway, Inc.

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McLane Company, Inc.

Alicia Downard

Director, Communications and Public Relations

[email protected]

Source: McLane Company, Inc.