Roku Inc. (NASDAQ: ROKU) announced that NBCUniversal's Peacock Premium Plus service is now available through its Premium Subscription offerings in the United States.

Roku customers can subscribe to Peacock Premium Plus directly through their Roku account for $16.99 per month or $169.99 annually. The service provides access to live sports events, original programming, and movies from NBCUniversal through The Roku Channel.

The Peacock Premium Plus offering includes live sports coverage of the NBA, Major League Baseball, WNBA, FIFA World Cup in Spanish, Premier League soccer, and NFL Sunday Night Football. The service also features ad-free access to NBC series, Bravo shows, Peacock Originals, and Universal movies.

Roku is introducing Cloud DVR features for the first time, allowing viewers to pause or replay live content from Peacock, including sports programming. Additional Cloud DVR features are expected later this year.

"With Premium Subscriptions, our goal is simple: to make it easier for viewers to discover and watch the content they love without keeping track of multiple apps and logins," said Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku.

The Premium Subscriptions service allows users to subscribe to more than 70 streaming services using their Roku account without creating additional logins. Customers can access content through Roku devices, the mobile app, or web platforms, and can add or cancel services directly on their device or through my.roku.com.

The partnership between NBCUniversal and Roku includes existing Peacock App distribution and collaboration on NBC Olympics experiences for the Paris 2024 Summer Games and upcoming Milan Cortina 2026 Winter Games.