Aterian agrees to sell brand portfolio for $18 million to Trademark Global
Aterian, Inc. (NASDAQ: ATER) announced it has signed a definitive agreement to sell its brand portfolio to Trademark Global, LLC for $18 million in cash, subject to adjustments for net working capital and transaction costs.
The asset sale includes Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions, and Photo Paper Direct brands. Trademark Global will acquire the worldwide business operations, brand assets, and inventory while assuming certain liabilities. The majority of Aterian employees supporting these brands are expected to join Trademark Global.
The transaction requires approval from Aterian's stockholders, with a proxy statement expected to be filed in early May 2026. The sale is anticipated to close in the second quarter of 2026.
Aterian plans to distribute net proceeds to stockholders in the third quarter of 2026, accounting for transaction expenses, debt repayment and working capital adjustments. The company intends to issue one contingent value right per share, which would entitle holders to portions of proceeds from tariff refunds and other asset liquidations over the next twelve months.
Separately, Aterian entered into a $7 million strategic investment agreement with David Lazar through a private placement of convertible preferred stock. The financing consists of two $3.5 million tranches, with the first completed on April 27, 2026.
Lazar joined Aterian's board and will become chief executive officer following the second tranche closing, succeeding Arturo Rodriguez. Lazar and his affiliates have waived rights to any distribution from the asset sale proceeds.
Aterian expects to continue operating smaller brands including Vremi and Xtava after the transaction closes.
