Sportradar Group AG (NASDAQ: SRAD) appointed Sameer Deen as chief operating officer, effective May 18, 2026, according to a company statement.

Deen will oversee commercial and group operations while reporting directly to Chief Executive Officer Carsten Koerl. He brings more than 25 years of experience across sports betting, media, and digital commerce industries to the role.

Most recently, Deen served as chief commercial officer and president at Entain plc (LSE: ENT), an international sports betting and gaming entertainment company. He previously held positions as chief digital officer and senior vice president of digital at Univision Communications, Inc., and senior leadership roles at Scripps Networks Interactive.

"We are thrilled to have Sameer join our executive team at such a transformative time for our industry," Koerl said in the statement. "With his expertise in sports betting and digital media, combined with a proven ability to scale businesses and build top-performing teams, he is well-positioned to drive and optimize our commercial operations and partnerships forward."

Deen also founded and led a technology startup from concept to operation during his career.

"Sportradar sits at the dynamic intersection of sports, technology, and user experiences – areas where I've built my career and passion," Deen said. "I'm looking forward to working with Carsten and the team in writing Sportradar's next chapter, helping sportsbooks navigate and grow within the evolving sports product landscape."

The Switzerland-based company provides sports data, technology, and content solutions to the sports betting, media, and sports industries globally.