Credit Acceptance Corporation (NASDAQ: CACC) announced the appointment of Robert Bourrier as Chief Sales Officer, according to a company statement.

Bourrier will lead the company's national sales organization and focus on revenue growth, market share expansion, and financial performance. His responsibilities include developing sales strategy, managing performance operations, and building sales talent and leadership.

"Robert strengthens our ability to turn our customer-centric strategy into consistent execution," said Vinayak Hegde, Chief Executive Officer. "As we scale, discipline in how we operate is foundational to our success."

Bourrier brings over 25 years of sales and commercial leadership experience. He most recently led corporate marketplace efforts at Wheels Up, a private aviation platform. He previously held senior leadership positions at Delta Air Lines and Air Canada, where he oversaw global corporate agreements.

"Credit Acceptance has a powerful mission to change lives," Bourrier said. "I plan to build on this strong foundation by applying the lessons I have learned throughout my career."

The Southfield, Michigan-based company provides financing solutions that enable automobile dealers to sell vehicles to consumers regardless of their credit history. Credit Acceptance operates through a nationwide network of automobile dealers and reports to three national credit reporting agencies.