GameSquare Holdings Inc. (NASDAQ: GAME) reported record first quarter 2026 bookings of over $10 million for its GameSquare Experiences division, according to a company statement.

The GameSquare Experiences division, established in the first quarter of 2024, focuses on experiential marketing connecting creators with brands and video game publishers. The division currently serves two of the largest video game publishers globally.

Since its launch, the division has increased its recurring client base by more than three times and grown revenue by approximately 14 times, the company stated. The unit executes campaigns combining digital content with physical experiences for brands targeting Generation Z and digital-first audiences.

"After a transformative fourth quarter for GameSquare, we're thrilled to start 2026 with this level of momentum at GSX," said Justin Kenna, CEO of GameSquare. "Across GameSquare, our teams are delivering innovative solutions that help global brands connect with hard-to-reach, digital-native audiences."

During the first quarter, the division executed live events, hybrid experiences, and digital campaigns designed to connect online and offline communities. The company utilizes data and analytics from platforms including Stream Hatchet to measure campaign performance.

GameSquare operates as a media, entertainment, and technology company serving Generation Z, Generation Alpha, and Millennial audiences. The company's platform includes creative services, analytics, and FaZe Esports gaming organization.

The experiences division has become a core revenue driver for GameSquare, contributing to the company's margin and profitability. The company enters the remainder of 2026 with what it describes as a robust pipeline of campaigns and strategic collaborations.