Avery Dennison Corporation (NYSE: AVY) announced a $75 million minority investment in Wiliot, a company specializing in Physical AI for supply chains, according to a press release statement.

The investment establishes Avery Dennison as the preferred inlay design, manufacturing and commercial partner for Wiliot. The companies plan to expand their joint go-to-market efforts across retail, logistics and food industries to accelerate adoption of digital identities for physical items.

Avery Dennison will receive a seat on Wiliot's Board of Directors with the investment, adding to its existing Board Observer position. The partnership builds on Avery Dennison's market position in enabling digital identities for physical items.

"We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot," said Francisco Melo, president of intelligent labels technologies and digital solutions for Avery Dennison. "BLE is a complementary technology to RFID."

Wiliot's technology uses battery-free Bluetooth sensors that process signals in the cloud using AI and machine learning models. This enables real-time automated condition monitoring, inventory intelligence and workflow optimization.

"Avery Dennison is a global leader in digital identification solutions and the premier partner in the design, manufacturing and go-to-market capabilities for Wiliot at the scale required to realize accelerating demand," stated Tal Tamir, co-founder and CEO of Wiliot.

Avery Dennison reported sales of $8.9 billion in 2025 and employs approximately 35,000 people across more than 50 countries. The company provides materials science and digital identification solutions across industries including retail, logistics, food and automotive.