Datavault AI Inc. (NASDAQ: DVLT) announced the deployment of its ADIO athlete engagement platform at the NFL Draft in partnership with the NFL Alumni Health initiative. The company stated the platform is generating engagement among prospective draftees, alumni, agents, and league personnel.

The Philadelphia-based company is developing DataVault NILX, a Name, Image, and Likeness exchange platform targeting the collegiate athlete monetization market. According to Opendorse's "NIL at Four: Monetizing the New Reality" report cited by the company, the U.S. collegiate NIL market is projected to reach $2.75 billion in 2025-26, up from approximately $918 million in the first year of NIL.

"The engagement we are delivering at the NFL Draft reflects exactly what Datavault AI has built and where we are headed," said Nathaniel T. Bradley, founder and chief executive officer of Datavault AI. "ADIO is performing in a real-world, high-stakes environment, and the market response has been unambiguous."

The company also referenced Business Research Insights data indicating the global sports sponsorship industry was valued at approximately $97 billion in 2025 and is projected to reach $185.9 billion by 2035.

Datavault AI provides data monetization, credentialing, digital engagement, and real-world asset tokenization technologies. The company's platform serves multiple industries including sports and entertainment, biotech, education, fintech, real estate, healthcare, and energy.

The company stated it is advancing toward the commercial launch of NILX while expanding ADIO's presence across the NFL and sports entertainment sector. Information was based on a company press release statement.