Xcel Brands (NASDAQ: XELB) announced that chef Gemma Stafford will debut her GemmaMade product line on QVC on April 26, 2026, according to a company press release.

The collection features kitchen tools and baked goods inspired by Stafford's Irish heritage. Products include Magic Bowls and Mugs designed for mixing, cooking and serving, as well as Traditional Irish Scones available for purchase.

Stafford, who created the YouTube channel Bigger Bolder Baking, has more than 8 million followers and half a billion video views. She has appeared as a judge on Netflix's "Nailed It!" and Food Network's "Best Baker in America."

"After 12 years and millions of conversations with home bakers around the world, I've had a front-row seat to how people really bake at home," Stafford said. "With GemmaMade, that comes to life through tools like our Magic Bowls and Mugs, designed to simplify every step from mixing to cooking to serving."

Robert D'Loren, Xcel Brands' chairman and chief executive, said the company plans to introduce Stafford's social media following to the QVC platform through livestream television.

Stafford will appear on QVC again on April 29, 2026. She plans to launch the Bold Baking Network on connected television and streaming platforms in 2025.

New York-based Xcel Brands owns brands including Halston, Judith Ripka and C. Wonder. The company specializes in social commerce and live streaming for consumer products.