MINISO Group Holding Limited (NYSE: MNSO) announced that Chairman and Chief Executive Officer Guofu Ye intends to increase his shareholding in the company within 12 months by purchasing at least HK$50.0 million (approximately $6.4 million) worth of shares.

Ye plans to purchase American Depositary Shares and ordinary shares listed on the Hong Kong Stock Exchange through open market or private transactions using his own funds. The purchases will be made directly or through entities he controls.

"MINISO's journey and performance over the past several years have fully validated the soundness of the Company's strategic direction and the outstanding execution capability of our team. I am highly confident in the Company's continued growth and am demonstrating that commitment through concrete action," Ye said in the company's statement.

Ye currently owns 789,541,061 ordinary shares of MINISO, representing approximately 63.7% of the company's issued shares excluding treasury shares. He is subject to trading blackout restrictions under the company's insider trading policy and Hong Kong exchange rules until the company announces its first quarter 2026 financial results.

The share purchase plan will commence during the first permissible trading window following the blackout period expiration. The specific timing, price and volume of purchases will depend on market conditions and applicable regulations.

MINISO operates as a global retailer offering lifestyle products and has built two brands since opening its first store in mainland China in 2013. The company trades on both the New York Stock Exchange and Hong Kong Stock Exchange.