Taboola (NASDAQ: TBLA) announced the launch of Realize+, an artificial intelligence system designed to automate advertising campaign decisions and execution. The company also expanded its platform to integrate with Claude Skills, providing conversational access to its advertising tools.

Realize+ operates through two components: a Decision Engine that automatically redistributes budget to higher-performing campaigns using a Budget Allocator tool, and an Element Generator that creates and optimizes advertisements and targeting without manual intervention.

The system builds on Taboola's existing Realize platform, which enables performance campaigns across publisher networks, original equipment manufacturers, and mobile applications. Taboola cited survey data indicating that 80% of marketers would increase open web investment if automated AI-powered campaign solutions were available, with 86% willing to allocate up to 25% of performance budgets to such capabilities.

The Claude Skills integration allows advertisers and agencies to manage campaigns through conversational interfaces within Claude's environment. Taboola plans to release additional skills over the coming months to support AI-native workflows.

Realize+ completed several months of beta testing before the announcement. The company plans to expand the beta program in the second quarter with improved models and has outlined a development roadmap extending through 2026.

"For years, advertisers have hit a ceiling when trying to scale performance beyond search and social," said Adam Singolda, CEO and founder of Taboola. "With Realize+, we're removing that barrier - bringing automation, intelligence, and true performance to the open web so marketers can drive measurable growth at scale."

Taboola operates an advertising platform that reaches approximately 600 million daily active users across publisher networks including NBC News and Yahoo, as well as device manufacturers such as Samsung and Xiaomi.