Vail Resorts reports 14.9% drop in skier visits amid challenging winter
Vail Resorts, Inc. (NYSE: MTN) reported a 14.9% decline in season-to-date skier visits through April 19, 2026, compared to the same period in the prior year. The company attributed the decrease to record low snowfall and historically warm temperatures across the western United States.
Season-to-date total lift revenue, including allocated season pass revenue, fell 5.6% compared to the prior year period. Ski school revenue declined 12.0%, dining revenue dropped 11.7%, and retail/rental revenue decreased 6.6% for North American resort and ski area store locations.
The metrics cover the company's North American destination mountain resorts and regional ski areas, excluding Australian and European operations. The data is interim and subject to fiscal quarter end review and adjustments.
"The winter of 2025/2026 has been one of the most challenging winters in history across the western U.S., with record low snowfall and historically warm temperatures negatively impacting visitation and spending throughout the season," said Rob Katz, Chief Executive Officer. March conditions continued the pattern of low snowfall and warmer temperatures, leading to weaker late-season visitation and earlier resort closures.
Visitation in the Rockies declined 25%, representing the largest regional impact. The company now expects Resort Reported EBITDA for fiscal 2026 to be at or around the low end of its guidance range issued on March 9, 2026.
Spring pass sales for the 2026/2027 season showed a moderate decline in pass product units and a slight decline in sales dollars through the April 12 deadline. The company plans to provide a comprehensive update on pass sales trends when reporting third quarter results in June 2026.
