Braze (NASDAQ: BRZE) announced the general availability of BrazeAI Operator and BrazeAI Agent Console, along with the launch of Braze Creative Studio and EU hosting for BrazeAI Decisioning Studio.

BrazeAI Operator functions as an in-dashboard AI assistant that helps marketers create campaigns, build custom agents, generate content, and troubleshoot workflows. The American Diabetes Association used the tool to redesign its eCommerce journey from a single-message approach to a multi-step experience. Cleo reported an 81% reduction in unsubscribes and a 284% increase in app opens after implementing the tool for its welcome experience.

BrazeAI Agent Console provides a centralized environment for building and managing AI agents that generate content and adapt campaigns in real time. Dayuse used the console to create individualized messages based on real-time customer context, resulting in a 90% increase in booking conversion rate and doubled incremental revenue for a key campaign.

The Braze Creative Studio connects creative production with campaign execution through integrations with Figma and Canva. The platform allows marketers to import creative assets and email templates directly from design programs while maintaining design fidelity. A centralized interface provides access to a media library, templates, and brand guidelines.

BrazeAI Decisioning Studio can now be hosted in Europe on Google Cloud, allowing brands to keep customer data within EU boundaries while meeting regional data requirements. The expansion supports AI-driven decisioning while maintaining data governance and compliance standards.

The announcements were made at City x City London, Braze's EMEA event at Olympia in London, according to a company press release.